Anyone who has spent more than a few minutes talking to us about websites has probably heard us use the phrase “a Responsive Website.” We say it a lot around here. In both positive and negative contexts. It’s something the entire web design and development industries have built up, analyzed, and built up some more.
It’s clearly really important. Especially now. Even today. More than ever.
And on and on it goes. We know we talk prolifically about the necessity and brilliance of “Responsive Websites,” but we rarely give much explanation about what a responsive website is…
So, here you go. A “Responsive Website” is a specially designed website that automatically adapts to whatever device it’s viewed on. So if someone looks at it on a desktop, it automatically expands to fill whatever web browser is being used. When someone looks at it on a smartphone, the website’s interface automatically morphs into something that looks and functions like a mobile app.
Ok, great… and why is that important?
Probably the number one reason someone should care if their website is responsive is because more people are browsing the web on their smartphones and tablets than on their computers.
With more and more people browsing the web on mobile devices, it’s now really, REALLY important for a website to look good really, REALLY good on small devices.