So the job they allocated to us, was one of unification. Sounds Good Media invested in developing a new look for Mix 94.7, but tasked us with applying that new look to their new website. And we gladly obliged. (Side note: We really like that kind of work, because we’re really good at it).
At any rate, the theme of Mix 94.7 is that they “play all of your favorite songs from today and back in the day.” So there’s a broad swath of people that they were wanting to appeal to. Colors, layout, functionality, all of these needed to make sense to the audience we were helping to reach.
The call to action from Mix is for their listeners to “Invite your friends to become fans of Mix 94.7!” So we also had to help answer the question: “Why would someone want to invite their friend to become a fan of Mix 94.7”?
The answer is, of course, because it’s fun!
We carried that vibe over from the station and the people who work hard to keep it fun. During our “Website-in-a-Week” Workshop, we infused their bright and enlivening colors throughout their new site, so that visitors are presented with a consistent message: Mix Means Fun!
Check it out for yourself. What do you think?