OC/DC is a term coined by CopyBlogger author Sean Jackson. OC/DC stands for Optimizing Content for Discovery & Conversion. So how should OC/DC be defined? It’s a concept that loosely parallels SEO and can be thought of as two distinct areas of focus: good marketing practices and good websites.
Good marketing practices refer to traffic generated to your site, and the research and refinement necessary to improve its quantity and quality. The external part of OC/DC includes numerous traffic sources — search engines, social media sites, blogs, as well as aggregation and content syndication sites.
A good website helps to make the most of the external marketing efforts. This matters because improving the quantity and quality of your traffic only helps you if visitors take the action you want when they find your site. Load times, usefulness of content, responsive design, and ease of conversion are all encompassed within the on-site portion of OC/DC.
Once you understand the breadth of what OC/DC entails, it is easy to see how it plays a crucial role in the execution of a smart content marketing strategy.
JMG Systems can generate easy-to-understand reports that cover everything from search engine submissions and keyword frequency to code structure and mobile optimizations. Our reports can indicate where and how your site could use improvement with regards to OC/DC.
We’d be glad to do a personalized assessment of your website. Just Contact us and we’ll get together with you sometime to walk through the process… all for free!