I think of this effort as an athletic event. You know that quote, “There is no ‘I’ in “team”? That’s how this works. For any team to be successful, you need to recruit team members. You need to have goals. You need to have a plan. You need to step out on to the court intending to win.
Well, our team is our community. Our goal is a cure for pancreatic cancer and to make it a treatable disease. We absolutely have a well-thought out plan that involves strategic communication.
And we intend to win.